Thesis Response 1

 The first thesis I looked at was by Cassie Bales on museums. She talks about how museums have become part of our international culture do to the access of the Internet. People used to travel all over the world to see pieces of art and now you can sit at home on the comfort of your couch and look at a museum far away through the use of these websites, virtual museums, and virtual exhibitions.

Because of the technology boom museums have changed up there mission on the ways that they collect preserve and display information. Intangible content is now being collected and put into museums this is the start of a new decade that is starting with collection management systems and working towards multimedia interactive exhibition systems. Cassia talks about how they are trying to keep up with societies needs but they are still very far behind but they are making progress.

She goes onto talk about the ways museums have used websites, virtual museums and virtual exhibitions to reach people from all over and the conclusion was that when a system merges it disconnects the sense of the real world and connects them with a virtual one. When entering this world the main sense that is used is sight, you dont experience the smells or the sounds you might hear when going to a museum in person but that is not always applicable or financial available when you are on the other side of the world. The draw back to these new innovations don’t always come cheap and because of the limited funds that the museum has its up to that factor to see if they will be able to keep up with the rapid changing world at hand.

https://dl.dropbox.com/u/1683194/ais_classes/portfolio_pres/12fa/thesis/bales_cassie_thesis.pdf

Thesis Response 2

The second thesis I read was by  Kayano Takuzato her title was what first intregread me to read it, it was called, American as Sake and Apple Pie.

The thesis itself was about  the transfer of culturally dependent products to international markets. Her topic for this was sake, an alchoholic beverage from japan. She used sake as an example because it is a product that is available in western cultural but it is just brought here as a product the culture isnt shipped with it, so it is limited to people who are interested in japanese cuisine traditions. It is hard to transfer a culturally based product the a different market that does not practice the same cultures. Many times the product is used or interpreted incorrectly and in that it kind of creates a new brand entirely with the mix of both places. She goes on to talk about the traditions of how to use the sake at a traditional cuasine. She compares the way that some places market and uses the example of wine. Wine in America has a label that has information that focus on the grape variety, europe focuses on where the wine comes from.  So depending on where you are coming from there are different things culturely that people find important so it is hard to decide how you want your product to be conveyed because everyone finds something else important.

https://dl.dropbox.com/u/1683194/ais_classes/portfolio_pres/12su/thesis/tokuzato_kayano_thesis.pdf