Thesis

Fear In Design

My thesis  idea is dealing with fear and how it relates to design. Human beings for the most part try to consider themselves  optimists, so things like fear can fog their mind and play with their judgment, I think it would be interesting to write about whether fear stops the creative bubble from forming or helps to push us forward and create great pieces of work. In my thesis I will also be discussing how we use fear in design to attract a viewer or sway them in a certain direction depending on how we use fear. This is seen in the media everywhere it is why we only get to hear negative things, or things that scare us on the news, and It’s why they only say one side of the story on presidential campaigns. For humans to remember something they must be able to relate to it, be connected to it in some way or to be scared of it. If you use fear to target an audience you have their attention. It would be interesting to research how many of the design ideas were designed in a particular way to get the target audience to do one thing and then it actually pushed them into going in the opposite direction.

Smashing magazine talks about how propaganda is most known in the form in war posters, but it is used in other forms of media playing on fear that influences the attitudes of a certain group to move towards some cause or position. They say this doesn't have to be a bad thing. They say propaganda is a stratigic way to manipulate human emotions by displaying facts selectively, this way they are bot lieing they just are not saying everything, which can be effective in conveying messages and it can be used in web design too.

1.)Norman, D A

    (2004). Emotional Design: why we love (or hate) everyday things. New York: Basic Books

2.)Maslow, A H

    (1954). Motivation and Personality. Hong Kong: Longman

3.)Fear as a Design Brief

     http://www.academia.edu/526590/Fear_as_a_Design_Brief

4.)Should Designer fear design

     http://www.fastcodesign.com/1671970/should-designers-fear-design-thinking-mbas

5.)Playing Fear by the rules

     http://cultureramp.com/playing-fear-by-the-rules/

6.) FEAR AND DESIGN; HOW CAN DESIGN IMPACT ON FEAR? HOW CAN DESIGN RAISE     QUESTIONS ABOUT FEAR?

      http://www.nordes.org/opj/index.php/n13/article/view/188

7.) Out of Fear (Will Stallworth sold his soul to the advertising business. Now he’s taking it back.) by Don Hutcheson (Apr 22, 2011)

8.)Cancer Ads that play on fear and emotions 

    http://blog.lib.umn.edu/schwitz/healthnews/2009/12/cancer-center-a.html

9.) Fear in advertizing

     http://www.punny.org/money/fear-in-advertising-how-to-make-people-buy-your-stuff-by-scaring-the-  crap-out-of-them/

10.) Latest McCain And Obama Ads Play On Fear In Time Of Crisis: Out Of Touch Versus Unprepared

       http://www.huffingtonpost.com/michael-hughes/mccain-and-obama-out-of-t_b_130218.html

11.) 100 Years Of Propaganda: The Good, The Bad and The Ugly

        http://www.smashingmagazine.com/2010/06/13/100-years-of-propaganda-the-good-the-bad-and-the-ugly/

12.) Ignorance is Bliss for a creative mind

        http://www.smashingmagazine.com/2011/08/08/ignorance-bliss-creative-mind/

13.) media fear tactics
       http://gavindebecker.com/resources/article/media_fear_tactics/

14.) Altheide says media driving “discourse of fear” 

        http://www.asu.edu/feature/includes/spring05/readmore/altheide.html

 15.) Media and Advertizing 

         http://www.nytimes.com/2008/12/08/business/media/08carr.html?_r=0

 16.) The Culture of Fear: Why Americans Are Afraid of the Wrong Things: Crime, Drugs, Minorities, Teen Moms, Killer Kids, Mutant Microbes, Plane Crashes, Road Rage, & So Much More by: berry Glassner

  

17.) Fighting the Fear of Social Media

        http://www.wired.com/geekdad/2009/09/social-media-fighting-the-fear/ 

18.) If it bleeds, it leads understanding fear based media

        http://www.psychologytoday.com/blog/two-takes-depression/201106/if-it-bleeds-it-leads-understanding-fear-based-media 

 19.)The psychology of design explained

        http://www.digitalartsonline.co.uk/features/graphic-design/psychology-of-design-explained/ 

20.) Phychology of design and social products

        http://www.youtube.com/watch?v=ojr-s9mPCKw