Project three idea is to create an inspirational 30 second to 1 minute spot
for REI About pushing yourself through obstacles to find the better
you. I got this idea in an informational interview where we were talking
about how someone might get to a certain place in life. The man said
that every one struggles and sometimes all you need is a foothold. It
automatically got me thinking of a person rock climbing she is
struggling to find a foothold and at one moment she is at a stand still.
I would then show other scenes where people are struggling. It will
show them failing and then succeeding and every time someone succeeds it
will show the climber making her way to the top of her obstacle.
problem: will be getting across the message in as little as one minute. I want the viewers to see it as an inspirational add.
Solution: only shoe a few clips and emphasize the struggle points as well as the successes.
Wednesday, February 27, 2013
Tuesday, February 26, 2013
“Unit 7: People Are Social Animals”
People are Social Animals
Social interactions are important, people will find ways to use the environment around them to communicate that. We do most of our communications through technology, we make connection every where we go; and now with all the social media like Linkdin, Facebook, and Twitter it is easier than ever. But how big is our actually network? On social media we follow people and they follow us, but then we have the people we are more in contact with on a daily basis like our classmates, colleagues, personal friends, and family members. Of all these people only 150 will be considered in your social group according to Robin Dunbar an anthropologist that studied the evolution of study groups, this does not mean you can't know more people than the 150 number, it just refers to the amount of people you can maintain a stable relationship.
People are hardwired for imitation and empathy, this goes back to the day you were born someone would make a face at you, and you would make one back, it's also more likely that if someone smiles at you, you smile back, or the biggest one for me is when I see someone yawn I will start to yawn. This is all directly related to the front area of our brains called the premotor cortex this is the action part of the brain that allows what you think to actually happen. The example they use in the book is when you see your ice cream melting you see it melting and think maybe you should wipe it off, but the action of you actually doing that is through the premotor cortex. The weird part about the premotor cortex is that it also works for if you see your friends ice cream dripping and you watch them catch it the same neurons are reacted in the same way they would have been if you had done it yourself. The lesson from this is never underestimate the power of watching someone else do something, if you want someone to know what to do or influence their behavior show someone else doing the same task. you can also get people to take action by telling them stories, or by showing pictures. This is why youtube is so good, they show videos on their website, and people react to them.
Doing things together bonds people, if you play a game with someone and win its an accomplishment that you can both talk about. The book gives the example of a marching band, cheering fans, and a football game all of which have one thing in common, they are all synchronized activities. Synchronized activities full fills our desires and pleasures. Activities such as Facebook are asynchronous which full fills other type of needs but nothing that you can actually physically experience. Designing for Synchronous activity is hard, a way you can incorporate it into your product however would be to use things like live video streaming, or live video or audio connection. Another thing that bonds us together is laughter. This is because laughter is something that everyone in every culture shares, it is unconscious, it is a social communication, and it's contagious.
People expect online interactions to follow social rules, however every way we interact with a product it becomes a social interaction. Taking this into account we need to designing a product by thinking about the interactions that the person may have with the product/ design. This is why things like usability testing is so helpful in deciding how a person might interact with a product.
Another powerful form of interaction is through voice, speakers brains and listeners brains sync up during communication, listening to someone speak creates a way for the brain to help understand what is being said, so if you can hear it over a video or tape recorder it will be better than if someone was reading it. The reader might not fully understand the concept, or might miss a message that was shown/ heard on a video or tape recorder.
Social interactions are important, people will find ways to use the environment around them to communicate that. We do most of our communications through technology, we make connection every where we go; and now with all the social media like Linkdin, Facebook, and Twitter it is easier than ever. But how big is our actually network? On social media we follow people and they follow us, but then we have the people we are more in contact with on a daily basis like our classmates, colleagues, personal friends, and family members. Of all these people only 150 will be considered in your social group according to Robin Dunbar an anthropologist that studied the evolution of study groups, this does not mean you can't know more people than the 150 number, it just refers to the amount of people you can maintain a stable relationship.
People are hardwired for imitation and empathy, this goes back to the day you were born someone would make a face at you, and you would make one back, it's also more likely that if someone smiles at you, you smile back, or the biggest one for me is when I see someone yawn I will start to yawn. This is all directly related to the front area of our brains called the premotor cortex this is the action part of the brain that allows what you think to actually happen. The example they use in the book is when you see your ice cream melting you see it melting and think maybe you should wipe it off, but the action of you actually doing that is through the premotor cortex. The weird part about the premotor cortex is that it also works for if you see your friends ice cream dripping and you watch them catch it the same neurons are reacted in the same way they would have been if you had done it yourself. The lesson from this is never underestimate the power of watching someone else do something, if you want someone to know what to do or influence their behavior show someone else doing the same task. you can also get people to take action by telling them stories, or by showing pictures. This is why youtube is so good, they show videos on their website, and people react to them.
Doing things together bonds people, if you play a game with someone and win its an accomplishment that you can both talk about. The book gives the example of a marching band, cheering fans, and a football game all of which have one thing in common, they are all synchronized activities. Synchronized activities full fills our desires and pleasures. Activities such as Facebook are asynchronous which full fills other type of needs but nothing that you can actually physically experience. Designing for Synchronous activity is hard, a way you can incorporate it into your product however would be to use things like live video streaming, or live video or audio connection. Another thing that bonds us together is laughter. This is because laughter is something that everyone in every culture shares, it is unconscious, it is a social communication, and it's contagious.
People expect online interactions to follow social rules, however every way we interact with a product it becomes a social interaction. Taking this into account we need to designing a product by thinking about the interactions that the person may have with the product/ design. This is why things like usability testing is so helpful in deciding how a person might interact with a product.
Another powerful form of interaction is through voice, speakers brains and listeners brains sync up during communication, listening to someone speak creates a way for the brain to help understand what is being said, so if you can hear it over a video or tape recorder it will be better than if someone was reading it. The reader might not fully understand the concept, or might miss a message that was shown/ heard on a video or tape recorder.
Tuesday, February 19, 2013
Unit 6: What Motivates People
What motivates people
Research has shown that motivation reveals that some of the tried-and-true methods for getting and keeping people motivated may have been tried, but they' re not quite true.
If people can see an end in sight they become more motivated because they are getting closer to full filling their goal.
An example of this would be a punch card for every coffee you buy you get closer to getting a free cup.
Research has shown that motivation reveals that some of the tried-and-true methods for getting and keeping people motivated may have been tried, but they' re not quite true.
If people can see an end in sight they become more motivated because they are getting closer to full filling their goal.
An example of this would be a punch card for every coffee you buy you get closer to getting a free cup.
People love getting things for free, or if they feel like they are getting rewarded. Studies have shown that people who are part of a reward program, compared to customers that were not were found to smile more, communicated frequently with others in the environment and were more likely to leave a tip.
After the goal is reached however motivation and purchases plummet. Going back to the example of the punch card when you get that free coffee your goal is reached and now you have to start all over and buy ten more before you get that free one again. The closer you are to a goal the more willing you are to spend money to get you there, if you feel far away it, it won't be as important to spend money. This is the most at risk time to lose a customer. After you beat a video game are you really going to want to play it all over again right away, think about it.
Variable rewards are powerful, but there are different variable rewards that play into how powerful they can be. Interval schedules, and Ratio schedules are two of these things that can work in certain situations. Interval schedules provide a reward within a certain time after doing a task, while Ration Schedules give rewards based on the number of times that the task was done. The Examples they use in the book was rats receiving food after they pressed a certain object in the maze, the same works for humans. For operating conditions to work you need to have a reward that, that particular audience wants.
Reinforcement by rewarding someone causes pleasure and makes a person happy, this pleasure of excitement is called dopamine. Dopamine makes people addicted to seeking information. Dopamine makes you curious about ideas and makes you seek out more information willingly. There are two sensations related to dopamine the first is the wanting, which propels you to action and the other is liking which makes you feel satisfied. Drive only last so long however and if the individual can't find what they are searching for after a while they will give up: so the easier you make it for people to find the information the better (encourages searching).
Another thing that keeps people searching is unpredictability. Unpredictability is another thing related to dopamine. An example used in the book was when you get a text on your phone; you have no idea when it will arrive but when you hear that ding at that random moment and have no idea who it is from when stimulates you to reach out and check it, unless your in Scott Mansfield's class of course.
The next thing the author talks about is how people are lazy studies have shown that people will do the least amount of work to get the job done. Through evolution Humans have learned that they will survive longer and better if they conserve their energy.
Doing above and beyond rarely happens because people want to conserve their resources for the things that they desire any effort after they have reached those desires is considered a waste of energy and most peoples time.
Because people don't want to feel like they are wasting there time they try and spend as little amounts as possible to get answers and preform tasks, thus we should design websites for scanning not reading. less is more, stick with the important things.
Other ways to make people feel like they are not wasting precious time is to design your layout with shortcuts. As long as they are easy enough to learn, find, and use, just don't assume that each individual will use them just provide them in case they want to.
Wednesday, February 13, 2013
Project 3 Proposal
I have two projects in mind for project three. The first one I am considering is to continue on from project one, keeping with the same client Trader Joes and create the second element to the app. The second addition is the scanner portion that will connect to my Crisp app and give information about each part of the project. After I am finished designing the scanner to uniquely match the brand style of the store I would like to make a video of a person using it from beginning to end.
The second idea is to create an inspirational 30 second to 1 minute spot for REI About pushing yourself through obstacles to find the better you. I got this idea in an informational interview where we were talking about how someone might get to a certain place in life. The man said that every one struggles and sometimes all you need is a foothold. it automatically got me thinking of a person rock climbing she is struggling to find a foothold and at one moment she is at a stand still. I would then show other scenes where people are struggling. It will show them failing and then succeeding and every time someone succeeds it will show the climber making her way to the top.
This proposal might change after I talk to you.
Project 3 Schedule
Week 6: Finish up project two
Week 7: preliminary critic project two / research project 3
Week 8: Final project two due/ write out the story
Week 9: make story board, and get film, choose music
Week 10: Start editing all parts together
Week 11: preliminary critic
Week 12: final critic / all re submissions due
The second idea is to create an inspirational 30 second to 1 minute spot for REI About pushing yourself through obstacles to find the better you. I got this idea in an informational interview where we were talking about how someone might get to a certain place in life. The man said that every one struggles and sometimes all you need is a foothold. it automatically got me thinking of a person rock climbing she is struggling to find a foothold and at one moment she is at a stand still. I would then show other scenes where people are struggling. It will show them failing and then succeeding and every time someone succeeds it will show the climber making her way to the top.
This proposal might change after I talk to you.
Project 3 Schedule
Week 6: Finish up project two
Week 7: preliminary critic project two / research project 3
Week 8: Final project two due/ write out the story
Week 9: make story board, and get film, choose music
Week 10: Start editing all parts together
Week 11: preliminary critic
Week 12: final critic / all re submissions due
Unit 5: How People Focus Their Attention
This section talks about how we focus, what catches our attention and makes us sit up and take notice, how we grab others attention, and what we choose to notice and pay attention to.
Basically our attention is selective, getting our attention depends on how engrossed or involved we are to the specific subject. An example they used in the book was if someone went to a website looking for a particular item then they are on a mission, they are concentrating on a particular task and are filtering through other distractions that they might have fallen victim to if they went to the site not knowing what they wanted to buy.
We also have unconscious selective attention where we are constantly scanning the environment for certain things its are defense mechanism that we are pre programmed with. But for the most part everything is filtered. So we can't expect people to pay attention to information that the designer provides. If you think that the viewer will filter information use things like size, color, animation, video, and sound to draw them to the important things. The most important information if it is critical and needs to be seen make that information stand out ten times more than you think it should be.The things that stand out and get the most attention are danger, food, sex, movement, faces, and stories.This might not be practical or appropriate to use things like food or sex on a website, but you need to be aware of the most common things that pull attention to certain things and use aspect that work in the same way. Use images of close up faces and stories and much as you can when appropriate to also draw attention.
Well practiced skills don't require conscious attention, if you practice something like the piano long enough you begin to memorize the notes and play them without thinking about it, this is that same as when you drive your car home every day, it takes little thought and requires no conscious attention, which can sometimes lead to mistakes.
Expectations of frequency affect attention. The example they used in the book was a man getting a gun onto a plane and it wasn't caught, he wasn't caught because of the irregularity of people that bring guns on the plane. Attention to focus isn't placed on them (looking for a gun) instead they are looking for items they see frequently like lotion bottles that are the wrong size. So its safe to say that people will build unconscious mental models of how often an event will occur.
Sustained attention can only last about ten minutes and thats only if you are interest in the topic being presented and it is being presented by a good presented. Because of this you should keep online tutorials under seven minutes in length, and break up lectures every ten minutes.
People can't actually multitask. We can switch back and forth on a task quickly which makes it seem like we are multi tasking, but it is physically impossible to think about two things at once. The only exception to this is something that we do so much that it is second nature an example would be walking and talking. If you are trying to multi tasks you can't give your full attention to one thing so that leaves room for making mistakes.
For people to pay attention to something, they must first perceive it this can happen by sight, sound, smell, touch, and taste.
Basically our attention is selective, getting our attention depends on how engrossed or involved we are to the specific subject. An example they used in the book was if someone went to a website looking for a particular item then they are on a mission, they are concentrating on a particular task and are filtering through other distractions that they might have fallen victim to if they went to the site not knowing what they wanted to buy.
We also have unconscious selective attention where we are constantly scanning the environment for certain things its are defense mechanism that we are pre programmed with. But for the most part everything is filtered. So we can't expect people to pay attention to information that the designer provides. If you think that the viewer will filter information use things like size, color, animation, video, and sound to draw them to the important things. The most important information if it is critical and needs to be seen make that information stand out ten times more than you think it should be.The things that stand out and get the most attention are danger, food, sex, movement, faces, and stories.This might not be practical or appropriate to use things like food or sex on a website, but you need to be aware of the most common things that pull attention to certain things and use aspect that work in the same way. Use images of close up faces and stories and much as you can when appropriate to also draw attention.
Well practiced skills don't require conscious attention, if you practice something like the piano long enough you begin to memorize the notes and play them without thinking about it, this is that same as when you drive your car home every day, it takes little thought and requires no conscious attention, which can sometimes lead to mistakes.
Expectations of frequency affect attention. The example they used in the book was a man getting a gun onto a plane and it wasn't caught, he wasn't caught because of the irregularity of people that bring guns on the plane. Attention to focus isn't placed on them (looking for a gun) instead they are looking for items they see frequently like lotion bottles that are the wrong size. So its safe to say that people will build unconscious mental models of how often an event will occur.
Sustained attention can only last about ten minutes and thats only if you are interest in the topic being presented and it is being presented by a good presented. Because of this you should keep online tutorials under seven minutes in length, and break up lectures every ten minutes.
People can't actually multitask. We can switch back and forth on a task quickly which makes it seem like we are multi tasking, but it is physically impossible to think about two things at once. The only exception to this is something that we do so much that it is second nature an example would be walking and talking. If you are trying to multi tasks you can't give your full attention to one thing so that leaves room for making mistakes.
For people to pay attention to something, they must first perceive it this can happen by sight, sound, smell, touch, and taste.
Wednesday, February 6, 2013
Question for Scott?
I went to the laser printing class last week, should I write about it on here for credit? I took pictures and wrote down my thoughts as well.
Thesis Ideas
1. People from different geographical regions and cultures respond differently to photos and design depending on there background and cultures. I think it would be interesting to further push the issue on how that works with design and how big of a role that actual plays in the overall scheme of most designers.
2. Another concept I was thinking about was doing something that incorporated adds, I think for my senior project I want to make a short video or ad campaign. I have made a few in the past and I realized that visual is very important but to make it a good piece you need to have a lot of other senses. Its hard to explain but to have an impact its so much stronger when you have the sound with it. Look at Hitchcocks films for example they wouldn't even be scary if you put it on mute. I think it would be interesting to write a thesis on how you need all aspects sight sound, and an emotional pull in order to make a campaign work.
3. My third idea is dealing with fear and how it relates to design. Human beings are hard wired to be optimists, so things like fear can fog your mind, I think it would be interesting to write about whether fear stops the creative bubble from forming or helps to push us forward and create great pieces of work.
4. Another Idea could be designing bad design on purpose to attract certain audience in the same way you make great design to target a different type of audience.
2. Another concept I was thinking about was doing something that incorporated adds, I think for my senior project I want to make a short video or ad campaign. I have made a few in the past and I realized that visual is very important but to make it a good piece you need to have a lot of other senses. Its hard to explain but to have an impact its so much stronger when you have the sound with it. Look at Hitchcocks films for example they wouldn't even be scary if you put it on mute. I think it would be interesting to write a thesis on how you need all aspects sight sound, and an emotional pull in order to make a campaign work.
3. My third idea is dealing with fear and how it relates to design. Human beings are hard wired to be optimists, so things like fear can fog your mind, I think it would be interesting to write about whether fear stops the creative bubble from forming or helps to push us forward and create great pieces of work.
4. Another Idea could be designing bad design on purpose to attract certain audience in the same way you make great design to target a different type of audience.
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